We don't wish to take credit for the creation of the word, "miniphany" for fear of being ridiculed by latte-drinking hipsters worldwide. But we first used the term about seven or eight years ago through a word collaboration with a past muse, and we've loved the word ever since.
To us, miniphanies (or mini epiphanies) are small but powerful realizations that send our creativity into overdrive. (We love them almost as much as we love praise from our clients.)
Our goal is to manufacture miniphanies through clear, concise writing. Because realizations, feelings, and opinions sell products.
